Privacy Policy

Last Updated: June 2024

This Privacy Policy describes information Lenoir-Rhyne University ("Lenoir-Rhyne" or “we”) may collect when you visit lr.com (the “Site”) or when you direct an inquiry to Lenoir-Rhyne through electronic means, telephonically or otherwise. This Privacy Policy also describes information we may otherwise collect in the course of our business, and discusses how Lenoir-Rhyne stores, uses, discloses or shares information collected.

Please read this Privacy Policy carefully. IF YOU DO NOT AGREE, PLEASE DO NOT ACCESS OR USE THE SITE. By accessing or using the Site, you agree to this Privacy Policy. This Privacy Policy may change from time to time. Lenoir-Rhyne will post the modified version at this link. Your continued use of the Site after the Privacy Policy is modified is deemed to be acceptance of those modifications.

This Privacy Policy does not apply to information collected by third parties, including via websites that may be accessible from or be linked to this Site. Likewise, this Privacy Policy does not apply to websites that may link to this Site. LENOIR-RHYNE IS NOT RESPONSIBLE FOR THE CONTENT OR PRIVACY PRACTICES OF ANY NON-LENOIR-RHYNE SITE TO WHICH THIS SITE LINKS OR TO WHICH LINK TO A LENOIR-RHYNE SITE.

1. Scope.

(a) Scope of Collection. Please note that this Privacy Policy only applies to data that is collected by Lenoir-Rhyne or on Lenoir-Rhyne’s behalf.

(b) Intended Audience.This Site is not intended for individuals under the age of 16. If you have not reached the age of 16, do not use or provide any information on or through this Site.

2. Information We Collect. Lenoir-Rhyne collects personal information and non-personal information.

(a) “Non-personal Information” is any information that does not identify you individually or does not permit a direct association with an individual. Non-personal Information may include information derived from Personal Information that has been de-personalized by removing unique identifiers and/or combining it with information about other users to form aggregated data.

(b) “Personal Information” is information that is reasonably capable of being associated or could be linked, directly or indirectly, with a particular consumer or household. Lenoir-Rhyne collects some information that is about you individually, but does not identify you, and collects information about your internet connection, your device used to access the Site and your use of the Site. If Lenoir-Rhyne combines that information with personal information, it will treat it as personal information.

(c) Examples of information Lenoir-Rhyne collects include:

(i) Information you submit through the Site when you register for an event, subscribe to Lenoir-Rhyne, sign up to receive email communications or apply for a job, including your name, company name, mailing address, phone number, email address, title and department;

(ii) Information we obtain when you download an eBook, guide or other material from our Site, including your name, email address, institution, title and department;

(iii) Information we obtain from a third party, such as a third-party site, vendor, service provider, analytics partner, marketing or remarketing partner or other platform provider;

(iv) Location information, including location information provided by a mobile device or other device as you navigate the Site;

(v) Information you provide when you submit a job application through the Site or through the hosted platform managed by our job application support vendor through our career page;

(vi) Information about your use of the Site, such as browser used, pages visited, links clicked, form submission, downloads and other information about your interaction and duration of engagement with the Site;

(vii) Usage, viewing, technical and device data when you visit the Site or interact with communications from our Site.

3. How We Collect. Lenoir-Rhyne collects information from and about you directly when you provide such information to Lenoir-Rhyne and automatically collects information when you use the Site.

(a) Information You Provide. Lenoir-Rhyne collects information you provide when you make inquiries using a “contact us” form, contact us or apply for a job, make a media request or sign up to receive communications. The information collected may include anything submitted by you to the Site and may include copies of the correspondence. If you voluntarily provide your Personal Information to us, we collect it. You choose whether to submit Personal Information when requested, but you may not be able to use the Site or conduct certain transactions without doing so.

(b) Information Collected Automatically. When you visit or otherwise use the Site, Lenoir-Rhyne collects details about your access and use of the Site automatically through cookies, pixels, tags and other similar technology, including details about your device, internet connection, operating system, browser type, browsing actions and the resources that you access and use on the Site, other traffic data and location data. The information Lenoir-Rhyne collects automatically may include personal information or Lenoir-Rhyne may associate it with personal information it collects in other ways or receives from third parties. If Lenoir-Rhyne associates such data with personal information, Lenoir-Rhyne will treat it as personal information, but if such data is not associated with other personal information, Lenoir-Rhyne will treat it as non-personal information. Lenoir-Rhyne uses tracking technologies to optimize campaigns, retarget website visitors and to learn more about its website visitors.

4. Cookies and Related Technology. Lenoir-Rhyne may use the following technologies to collect data as you visit the Site, which allows Lenoir-Rhyne to study web traffic and visitor behavior, optimize campaigns, retarget website visitors, learn more about visitors and audiences and run content campaigns on the Site. To learn more about Lenoir-Rhyne's use of cookies and your choices, please see Lenoir-Rhyne’s Cookie Policy.

(a) “Cookies” are small pieces of information that are stored by your internet browser on your device. Cookies can be either persistent or temporary. A persistent cookie retains user preferences for a particular website, allowing those preferences to be used in future sessions and remains valid until its set expiry date (unless deleted by the user before the expiry date). Temporary cookies expire at the end of a user session when the browser is closed. Lenoir-Rhyne may set its own cookies or may ask others to set them to help Lenoir-Rhyne. Most internet browsers are initially set to accept cookies. You can set your browser to refuse cookies, but then you may not be able to access or use portions of this Site.

(b) “Pixels” and “web beacons” are small bits of code embedded in web pages or emails that assist in delivering cookies and measuring statistics. Pixels help Lenoir-Rhyne determine whether a page on this Site has been viewed and, if so, how many times. Lenoir-Rhyne may also use pixels in email messages to determine what the recipient has done with the message. Although you cannot decline to receive pixels when visiting a web page, you can choose not to receive them by email if you disable HTML images or refuse HTML email messages.

(c) Google Analytics and Google Analytics Advertising. The Site uses Google Analytics. Google Analytics assists Lenoir-Rhyne with collecting and monitoring data about traffic to the Site. Google Analytics collects visitation information via Google advertising cookies and identifiers. You can learn how Google collects and processes data by visiting the Google Advertising Policies. This Site also uses Google Analytics Advertising, including Google Demographics and Interest Reporting, Google Display and Search Remarketing, and Google Display Impression Reporting. Google Analytics Remarketing uses cookies to track users who visit the Site and display ads when users are on other websites. If you would like opt-out of the Google Analytics Advertising Features, you can adjust your Ad Settings and Ad Settings for mobile apps. For information on how to adjust your Ad Settings, visit the Google Customize Your Experience website. For more information about Google Analytics’ currently available opt-outs or to opt-out of the collection of data by Google Analytics, visit the Google Analytics Opt-out Browser Add-on. For information about how to opt out of Google Marketing Platform’s use of cookies, visit the Network Advertising Opt-Out website. For more information about targeting and advertising cookies and how to opt out of those, visit the Your Ad Choices website.

(d) Third-Party Analytics. Lenoir-Rhyne also engages LinkedIn, Salesloft, Paradot, Adroll, ENGAGE and may engage other third-party service providers to assist with collecting and monitoring data about traffic to the Site. These third parties use cookies, pixels and other tracking technologies to collect or receive information from Lenoir-Rhyne, the Site or elsewhere on the internet, as discussed in Section 4 above, and will use that information to provide measurement services and targeted advertisements. You have the ability to opt-out of the collection or use of your data for remarketing, retargeting online behavioral advertising and interest-based advertising. You may do so by visiting the following websites: National Advertising Initiative, Your Ad Choices or Your Online Choices.

5. How We Use. Lenoir-Rhyne uses information that you provide and/or that Lenoir-Rhyne collects to present the Site to you, improve the Site, deliver a more personalized service to you, to provide you with information, offerings and/or to provide you with information on programs or services that you request from Lenoir-Rhyne, to market Lenoir-Rhyne’s programs, events and services to you, to fulfill any other purpose for which you provide such information, to provide you with other information you requested, in any other way Lenoir-Rhyne may describe when you provide the information and for any other purpose with your consent. The way Lenoir-Rhyne uses such information is described in more detail in the chart below. Lenoir-Rhyne may aggregate the information you provide or that Lenoir-Rhyne collects from you with information collected from other users to allow Lenoir-Rhyne to evaluate its programs, offerings, events and services. Lenoir-Rhyne may use the information it collects to contact you about Lenoir-Rhynes programs, events and services that may interest you; and, if required by law, we will obtain your approval to do so. If you do not want Lenoir-Rhyne to use your information this way, please see Section 7 below. 

WHY LENOIR-RHYNE PROCESSES YOUR INFORMATION LEGAL BASIS FOR THE PROCESSING PURPOSE

To respond to your request or to fulfill the purpose for which you provide the information.
  • Consent
  • Legitimate interest
To personalize and improve your experience with the Site.
  • Legitimate interest
To ensure technical functionality and proper operation of the Site.
  • Legitimate interest
To improve our programs, offerings, products, events and services and develop new programs, offerings, products, events and services.
  • Legitimate interest
To communicate with you for programs, events and services-related purposes, such as regarding support and custom service inquires.
  • Consent
  • Legitimate interest
To communicate with you, for the following purposes: to respond to a request, job application, for marketing, remarketing, research or other promotional purposes, via email, notifications or other messages, consistent with any permissions you may have communicated to us.
  • Consent
  • Legitimate interest
To carry out our obligations and enforce our rights.
  • Legitimate interest
In any other way described when the information is collected.
  • Legitimate interest
  • Consent

6. To Whom We Disclose.

(a) General. Lenoir-Rhyne may disclose aggregated information about its users and information that does not identify any individual without restriction. Lenoir-Rhyne may disclose personal information that it collects or that you provide as described in this Privacy Policy to Lenoir-Rhyne’s business partners, affiliates, contractors or service providers, and other third parties Lenoir-Rhyne uses to support its business; to a purchaser or successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Lenoir-Rhyne's assets; to fulfill the purpose for which you provided the personal information; for any other purpose when you consent to such disclosure at the time you provide the information. Lenoir-Rhyne may also disclose your personal information to comply with any court order, law or legal process, including to respond to any government or regulatory request, to enforce Lenoir-Rhyne’s terms of use and other agreements and if Lenoir-Rhyne believes disclosure is necessary or appropriate to protect the rights, property or safety of Lenoir-Rhyne, its students, faculty, staff, alumni, donors or others.

(b) Disclosure for Third Party Direct Marketing. If you provide Lenoir-Rhyne your information in connection with a joint event or joint webinar co-hosted with another entity, Lenoir-Rhyne shares the information it receives or collects from you with its co-host and their use of such information will be governed by the co-host’s privacy notice, and may include the co-host’s use for their direct marketing purposes (to market their own goods or services directly to you). Lenoir-Rhyne will not share your personal information with other third parties for their own marketing purposes without your consent.

7. Your Choices. You have some choices about how personal information you provide to us or that we collect is used.

(a) Do Not Track. The Site does not respond to web browser Do Not Track (DNT) signals.

(b) Tracking Technologies. You may set your browser to refuse some or all browser cookies, or to alert you when cookies are being sent. To learn how to manage or delete cookies on your browser, visit the browser developer’s website. To learn how to manage Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that parts of the Site may not be accessible or may not function properly.

(c) Updating Information. You may contact Lenoir-Rhyneat the contact information set forth below to request access to, correct, or delete certain personal information that you have provided to Lenoir-Rhyne. Lenoir-Rhyne may not accommodate a request to change information if Lenoir-Rhyne believes the change would violate any law or legal requirement or cause the information to be incorrect.

(d) Promotional Emails. You may opt-out of receiving promotional emails by clicking on the “unsubscribe” option in a promotional email that you receive. Or contact us by emailing us at digital.team@35buy.net.

8. For Residents of EEA. If you reside in the European Economic Area (the “EEA”), the following provisions apply to you:

(a) Access. You may request access to your personal information and the following information regarding our use of it:

(i) purpose of the use,

(ii) categories of personal information used, and

(iii) to whom we have disclosed your personal information.

(b) Correction. You may request that Lenoir-Rhyne correct any inaccurate personal information we have.

(c) Right to Be Forgotten. You may request that Lenoir-Rhyne erase your personal information when Lenoir-Rhyne no longer needs such data.

(d) Withdraw Consent. If Lenoir-Rhyne's ability to use your personal information depends on consent you have given, you may withdraw such consent.

(e) Restriction. You may request that Lenoir-Rhyne restrict (or suspend) use of your personal information.

(f) Object. You may object to Lenoir-Rhyne's use of your personal information to perform services you have not requested.

(g) Copies and Portability. You may request copies of your personal information that Lenoir-Rhyne possesses in a structured, commonly used and machine readable format and you may request that this be transmitted to another controller.

(h) Complaint. You may lodge a complaint with the supervising authority of your country.

9. Data Transfer. Lenoir-Rhyne stores your personal information in the United States. The privacy protections in the United States may not be the same as in your home country. If you are located in a country outside the United States and submit personal information to Lenoir-Rhyne, you consent to the general use and disclosure of such information as provided in this Privacy Policy and to the transfer and/or storage of that information to the United States.

10. Data Retention and Security.

(a) Data Retention. Lenoir-Rhyne may store your personal information as long as you use Lenoir-Rhyne’s programs, events and services in order to provide you with such programs, events and services and for legitimate business purposes. Lenoir-Rhyne may store your personal information to the extent required to comply with Lenoir-Rhyne’s legal, accounting, and/or reporting requirements and to provide information about Lenoir-Rhyne’s programs, events or services that you may request. Additionally, Lenoir-Rhyne will store your personal information contained in standard backups for so long as we maintain such backups. Upon your request, Lenoir-Rhyne will delete or de-identify your personal information, unless Lenoir-Rhyne is legally required or permitted to maintain such personal information.

(b) Data Security. Lenoir-Rhyne has implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Lenoir-Rhyne cannot guarantee the security of your personal information, including information transmitted to or through the Site. Any transmission of personal information is at your own risk. Lenoir-Rhyne is not responsible for circumvention of any privacy settings or security measures contained in the Site.

11. Changes to Privacy Policy. Changes to the Privacy Policy will be posted on this page. If Lenoir-Rhyne makes material changes to the way it treats users personal information, Lenoir-Rhyne may choose notify you by email or through a notice in addition to posting. The date the Privacy Policy was last revised appears at the top of the Privacy Policy. You are responsible for ensuring Lenoir-Rhyne has a current email address for you and for periodically visiting the Site and the Privacy Policy to check for any changes.

12. Third-Party Marketing. California Civil Code Section 1798.83 permits users of the Site who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact Lenoir-Rhyne at the contact information set forth in Section 16 below.

13. Nevada Residents. Under Nevada law, Nevada residents may submit a request directing Lenoir-Rhyne not to make certain disclosures of personal information we maintain about them. If you are a Nevada resident and wish to exercise this right, you may contact us by email at digital.team@35buy.net or by phone at 828.328.7241.

14. Nevada Residents. Under Nevada law, Nevada residents may submit a request directing Lenoir-Rhyne not to make certain disclosures of personal information we maintain about them. If you are a Nevada resident and wish to exercise this right, you may contact us by email at digital.team@35buy.net or by phone at 828.328.7241.

15. Links. This Site contains links to third-party websites that Lenoir-Rhyne does not control. Lenoir-Rhyne cannot be held responsible for third parties’ privacy practices or content provided on such websites. If you click on one of these links, please understand that you are leaving the Site and any information you provide will not be covered by this Privacy Policy. Please read that website’s privacy policy before providing any information.

16. Contact Information. If you have any questions or comments about this Privacy Policy and Lenoir-Rhyne’s privacy practices, please contact Lenoir-Rhyne at:

Lenoir-Rhyne University
Marketing and Communications
625 7th Ave NE, LRU 7483
Hickory, NC 28601
828.328.7241
digital.team@35buy.net